Today's Headlines - Negative on WP
Inside Pages - WP on the bottom left pages
I learned during the course in Advertising Procedures about advertisement prices in the newspapers. The most expensive page is of course front page. Next most expensive is back page. Right pages are higher in price and left pages.
The pricing is set based on research of the reader's eyes. We pay more attention to the right pages than left. We also read top down and our attention span is short, so we usually pay cursory attention to the left bottom page or skipped it entirely.
Newspapers are also known to be famously slanted.
2 comments:
I think PAP is desperate cos they are going to lose few more seats.
Several people have told me the same forecast.
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