Blue Ocean

I had listened to the audio version some time ago.  Today, I decide to read the print version.  It is very interesting and insightful perspective.  Hindsight is 20/20.  It is easy to for the Professor to explain why some companies are successful and how they become successful.  However, it is impossible to create a blue ocean.  Conceptually, it made a ton of sense.  Execution is another matter.  It is easier to set ambitious goal like GE and make all the employees sweat bullets.  Creating a new market?  that will be a different ball game.  What do you think?