Friday, November 16, 2007

Copywriters are Poets

Reading the papers in the morning, the advertisement by Robinson caught my eyes. Usually, I filters out all advertisements. Robinson put out several full page colour ads. Right at the front page. Therefore, it is impossible to miss. Usually, I would not have bothered. This time, I like the poetic lines about friends and family, warm memories of the Christmas past, and other lines I have forgot. Sigh! my short term memory is weak.

I realise copywriters are good with words and write poetry to attract attention and interest.

No comments: