Blue Ocean

Jeffrey sends a summary of Blue Ocean Strategy. I have been eyeing on this book for some time. It is the bestseller and with 20% discount, it is an attractive target. The summary makes a lot of sense. However, it is still analysis. That is left-brain orientation. You know the success factors when you see it. The challenge is how do we create using right brain so that we can execute the Blue Ocean Strategy. Hindsight is always 20/20. Foresight is littered with failure. Most literature quote statistics of 1 huge success in a 1,000 and may be 10 so-so success in new business venture.