Starbucks Experience

Thirteen ringgit and 50 sens. That is the price of a caramel macchiato in Starbucks. It's served in a white mug with with a line drawing of a princess in green emblem. The milk is frothy and the caramel draws a criss-cross neatly on the foam. It is like an art served. Why did I pay thirteen bucks and more for a cup of coffee? Inside the airport, prices of anything is higher than outside. The price of Starbucks drinks is the same whether it is inside or out. Also I can get free internet access with my cuppa. It is the consistent expectation of drinking a Starbucks coffee that make me return every time especially while waiting to board my flight. It is a relaxing way to rent the space, experience the ambience and at the same time read or surf the net. Starbucks has the formula right for a cash machine.