Rare Find!

I found a hard cover non-fiction book at $3.90 in Popular. It is all wrapped and sealed in shrinkwrap plastic. When I pay at the cashier, the cashier could not believe the price and turn the book over to look at the price tag. Yes! it read $3.90. The title of the book is The Origin of Brands by Al and Laura Ries. Al Ries co-authored the best seller and classic on branding. The title is Positioning. Positioning is still the best book on branding and I will recommend this title to Marketing folks and anyone in business.